I like this keychain the best quite honestly. Why? Well, glad you asked. Since it's just you and me on this page I'll be quite honest; I don't drink much beer (I prefer wine or a great martini) and the braided holder and cool logo treatment feel good in my pocket. And I like to have something to play with in my pocket. Ok. Maybe TMI. But I really do like this keychain the best! And it comes in a nice gift box, too.